About Us

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About Our Company

Penny Prima® is dedicated to bringing storytelling, imagination, and excitement into dance studio classrooms. With creative resources that enhance traditional dance training, we make learning fun and interactive for young dancers. Our mission is to empower educators to create magical experiences where students master technique and explore their creativity through engaging characters and activities.

We believe dance education should be joyful and memorable. By offering whimsical lesson plans and merchandise, Penny Prima helps studios create an environment where every child feels like a star, building confidence and passion through imaginative dance adventures.

Penny Prima Team

Mary Naftal

President/Founder

mary@pennyprima.com

Joe Naftal

Chief Executive Officer

joe@pennyprima.com

Laura Spencer

Art Director

laura@pennyprima.com

Victoria Rossano

Creative Director

victoria@pennyprima.com

Rose Ryf

Executive Assistant

rose@pennyprima.com

Lauren Lombardi

Digital Marketing Associate

lauren@pennyprima.com

Emily Mansur

Studio Success Associate

emilym@pennyprima.com

Donna Iaboni

Sales Team

donna@pennyprima.com

Kristina Winn

Curriculum Specialist

kristina@pennyprima.com

Emily Civitella

Sales Team

emily@pennyprima.com

Rachel Chambers

Sales Team

Melinda Civitella

Sales Team