About Us

At the core of the Penny Prima® brand is a passion for music, movement and dance, alongside a love of imagination, creativity, and adventure. When your child first opens their Penny Prima Box, they will be transported into the world of the grand Prima Dance Theatre - home to the Prima family. Penny loves meeting new friends, exploring new dance styles and going on new dance adventures.

Penny Prima® brand includes direct-to-consumer products like our flagship Penny Prima Box and Add-On Adventure Expansion Packs to learn dance skills at home, books, toys, and classroom resources for dance teachers and dance studios worldwide.


Penny Prima® Team